Key Trends Every Gambling Affiliate Should Know in 2021 & 2022

Key Trends Every Gambling Affiliate Should Know in 2021 & 2022

Affiliate marketing is one of the most profitable industries of 2022, which is often discussed in the business news. While there are many opportunities in the affiliate market, it is also extremely competitive. So, it is important to understand what is going on in the industry and which trends are likely to influence the near future.

In the post-COVID era, gambling remains one of the key niches for affiliates marketing. In the STM Forum’s research “What’s working in affiliate marketing,” gambling is listed as the third biggest vertical for affiliates. The other key offers named by the affiliate professionals in the study include:

eCommerce;
Sweepstakes;
Gambling & sports betting;
Finance;
Beauty (nutra) & health;
Cryptocurrencies;
Adult – dating, male enhancement, adult gaming, camming;
Mainstream dating;
Gaming;
App install.

Let us take a look at other key developments in affiliate marketing for the gambling vertical in 2021 and 2022.

COVID impact: iGaming will be a profitable niche even after pandemic

Like many other industries, affiliate marketing has been heavily influenced by the global pandemic. The problems, caused by the COVID-19 outbreak and lockdowns, had a profound impact on every sector of the economy.

At the beginning of this crisis, every single company had to overcome some challenges. Now, two years into the pandemic, businesses return to normal or create a new normal, for that matter. With forced lockdowns, it is no surprise that many spheres have shifted online. In 2020, global internet traffic grew significantly. For the gambling niche, it meant a surge in the iGaming activity and the growing popularity of online casinos and remote betting.

Assad Rosenblum, TeamLead at Neto Partners, noted:

“Over the last year, we saw growth in the number of users that are looking for online gambling, whether the reason is the economic crisis following COVID-19 or simply the fact that people are staying at home and looking for a new source of entertainment”.

It should be noted, however, that after the lockdown restrictions have begun to ease in 2021, Internet usage also slightly decreased (by 24% between May 2020 and 2021, Statista), but the overall trend persists.Read More