How Gamification Helps to Retain Online Casino Players

How Gamification Helps to Retain Online Casino Players

One of the most popular trends in the iGaming sector is gamification. Loyalty programs allow operators to optimize relationships with users, and "games within games" maximize gameplay.

In fierce competition and an increasingly demanding audience looking for new experiences, operators have to remain flexible and personalize their offers. Many brands gamify their platforms by rewarding users who subscribe to their newsletter, make a deposit, or play a certain number of rounds. There are several forms of gamification, and the initiative can come from both the operator and the provider. 

Forms of gamification — an operator's initiative

Online casino operators use various promotional tools to attract new users and reward the most active players. It is doubly convenient for them if they have the opportunity to set up a bonus campaign through the backend system of the casino. This is one of the many functions included in software provided by Slotegrator, a developer of solutions for the gambling business with ten years of experience.

Loyalty programs

One of the fundamental retention methods is loyalty programs — systems with rewards for players who regularly visit the casino. Earning points motivates users to stay on the platform, and these users keep making deposits. The more points a player has, the higher his level and the better their bonuses. In addition, a psychological factor is triggered: users with a higher status feel their importance.

Usually, loyalty programs have from 3 to 6 levels, like bronze, silver, gold, platinum, diamond, and elite/VIP.

Some iGaming sites give players the first level automatically after the first deposit, while others wait for a certain period to send an invitation request. The base levels usually provide users with daily free spins and regular promotions.

Higher levels unlock status upgrades and individual rewards. Elite or VIP levels offer weekly bonus spins, exclusive rewards, invitations to VIP events, faster withdrawal of winnings, and the accompaniment of a personal account manager.

Selected bonuses

Welcome bonuses, deposit bonuses, free spins, loyalty bonuses, activity bonuses, or cross-channel play can all appeal to players — the list depends on the operator's imagination and the platform's specifics.

Tournaments and leaderboards

Competition is traditionally the engine of progress. Casino operators use players’ desire to reach the top by organizing tournaments, and the most successful users are displayed on the leaderboard. In addition to getting on the leaderboards, players receive prizes in the form of bonuses and credits.Read More